The REIFEN Fair is the largest meeting of world tire manufacturers and suppliers with service providers in the field.
Nokian Tires is a Finnish company, the world's northernmost tire manufacturer. It develops and manufactures high quality tires for passenger, commercial and light commercial vehicles. It is famous for its innovative winter tires. It employs over 4,600 people.
Realization: May 2016
Primary areas of expert cooperation
- Comprehensive expositions from stand design to the selection of the clothing the hostesses wore.
- We created a space for the presentation of up to 16 passenger car tires on a 210 m2 surface area of exhibition space done in a polar landscape theme.
- Each ice cube was an artistically processed and original.
- Creating a presentation of the event and registration point for guests at www.nokiantyresevents.com.