International tyre presentation
Nokian Tyres is a Finnish company and the northernmost tyre manufacturer in the world. It develops and manufactures high-quality tyres for passenger cars, commercial vehicles and light trucks. The company is particularly renowned for its innovative winter tyres and employs more than 4,600 people.
For the client, we designed and delivered a tailor-made international themed presentation of new passenger car tyres. Since 2014, we have organised six B2B events for Nokian Tyres in four EU countries—Italy, Austria, Slovakia and Portugal—for a total of more than 800 participants. Guests included representatives from countries across Europe, and English was used as the main language of coordination.
Implementation: since 2014
