Preparation and creation of the overall communication concept of changing the name of RWE Transgas Net to NET4GAS.
NET4GAS holds an exclusive license to transport natural gas within the Czech Republic, annually transports are about 45 billion m3 of natural gas, and it operates over 3,800 km of gas pipelines, employs more than 500 people.
Realization: September 2009 to June 2010
Primary areas of expert cooperation
- Producing the process to change the company's business name (opinion poll, focusing on a suitable name, proposal for a new name).
- Creating a new style of stand-alone company presentation without linking it to the RWE (New Corporate Logo Design and Corporate Design Manual Implementation - CDM).
- Presentation and explanation to employees and stakeholders (through internal communication) regarding the change in business name and logo.
- Instantaneously achieving a 20% increase in brand recognition among customers, business partners and the professional public after communications activities (external communication) of the re-branded company.