Organising communication of nationwide food collection
Food collection is a day of solidarity, when help can be provided in the simplest way – by a gift of long-lasting food and drugstore products. Since 2019, the co-organiser is also our client, Czech Confederation of Commerce and Tourism (SOCR CR), representing seven of the biggest retail chains operating on the Czech market. On behalf of the SOCR ČR, its members, as well as on behalf of the Czech Federation of Food Banks and other partners, we provide a comprehensive communication service of the spring and autumn part of the collection, including representation before the media in order to promote its results as much as possible and help every person who is in need for various reasons.
Realization: since 2019
Primary areas of expert cooperation
- Management of the Food Collection communication project
- Facilitation and management of the interests of retail chains and other partners from the commercial and non-profit sector
- Creation of a media plan
- Preparation of press releases and PR articles
- Organisation and management of the press centre on collection day
- Communication with the media and organisation of press meetings
- Ensuring the position of the collection’s press spokesperson
- Evaluation of the communication of the collection and preparation of the report
Results of the collection are in hundreds of tons of goods, results of communication in hundreds of outputs