A complete overview of the media market as a basis for creating a communication strategy

Konica Minolta is a global technology company providing innovative solutions for businesses and institutions. Its headquarters is in Tokyo, operates in 50 countries, employs over 43,000 people and offers its products and services in 150 countries around the world.

Realization: Annually since October 2012

Primary areas of expert cooperation

  • Monitoring analysis (frequency and effectiveness of various media outlets).
  • Interviews with journalists, electronic polling.
  • In-depth interviews with TOP management.
  • Final report preparation and recommendations for the preparation of the communication strategy.
Journalists did not know to whom to turn