Employer branding of the innogy group in the Czech Republic

Innogy is one of the largest energy companies in Europe and operates in the Czech Republic. It focuses on three core business areas - renewable energy sources, networks including other energy infrastructure and trade. It employs over 4,000 people in the Czech Republic.

Realization: from February 2018 to February 2019

Primary areas of expert cooperation

  • Creating a communication strategy and providing project management of all communication activities
  • Establishing a nationwide billboard campaign aimed at high school students and potential employees of innogy
  • Management of online social network campaigns (FB, Instagram, Google)
  • Responsible for PR communications and all accompanying and supporting on-line advertising
  • Implementation of a road show for innogy customer service in shopping centers within the Moravian and Zlín regions
New Options, New Style: #innogystyl