Preparation of the first-year pupil recruitment campaign
The College of International and Public Relations Prague was established in 1991 as one of the first private secondary schools in the Czech Republic. It offers study courses in: International Relations and Diplomacy, Media Communication and PR, Finance, Business and World Economy, Law and Legal Administration and Destination Management.
Primary areas of expert cooperation
- Draft marketing plan of the acquisition campaign for the 2010/2021 academic year (channels, tools, dates, communications)
- Ensuring a four-stage banner e-campaign targeted at pupils and parents in the region of Prague and Central Bohemia
- Targeted support of Facebook posts of the school – promotion of attractive activities of the school, Open House Days, mock entrance exams …
- Ensuring printed recruitment adverts and PR presentations of the school in thematically focused supplements to national dailies and magazines of the city districts of Prague