Marketing Strategy for the Sustainable Energy and Climate Adaptation Plan of the City of Litoměřice (SECAP) through 2030
For the City of Litoměřice, we developed a marketing strategy for the SECAP project through 2030, covering everything from defining objectives and formulating key messages to developing the communication strategy and proposing supporting activities.
Implementation period: March–May 2018
Primary areas of expert cooperation
- SWOT analysis of the Sustainable Energy Plan of the City of Litoměřice
- Definition of the marketing strategy’s objectives and target Groups
- Formulation of key messages
- Definition of the marketing communication strategy and tactics
- Proposal of supporting marketing events and activities
