PR of products and services
With the increase in the amount and types of advertising, its effectiveness paradoxically decreases. People are ever more resistant to and suspicious of traditional advertising messages. There opens an extremely attractive space for targeted creative PR products and services, which enable the creation of an emotional bond with the customer.
- We know which public and specialised media to use for productive PR of the products and services of our clients. Through PR articles, interviews, advertorials and discussions, we will ensure that customers begin to search for the client's products on their own initiative.
- We will prepare and realise a concept of supporting thematic conferences, events and promotional events that will increase the interest of the media and the general public. Potential customers will appreciate the practical benefits of our clients' products through their personal experience and visual demonstrations.
- Targeted profiling of the client as an innovator and professional market leader will increase the awareness, credibility and prestige of his products and services. The value of products will be supported by the publication of opinions and recommendations of experts recognized in the given field or those of celebrities known in the media.
- The product PR campaign will be supported by interactive web applications and the creative use of social networks. We follow the principle that the best and most effective promoters of products and services of our clients are their loyal users - customers.