Analysis and consultancy
The main phenomenon of our time is change. The situation in the market changes as well as legislation, methods of competition, and customer priorities. Change affects the formats of advertising, media work, information flows, and forms of effective PR. Communication success today depends on the ability to monitor these changes, to anticipate them and use them to one's advantage.
- Many firms merge, formulate new business and sales visions, strategies and organizational structures. In this process, they often fail to adapt their existing communication strategy. The market is overloaded with information. Procedures that brought expected effects to companies yesterday, cease to function today.
- Based on a thorough analysis of the company strategy and the current situation in the field of PR and communication, we prepare for our clients a set of specific recommendations, or a complete turnkey communication strategy.
- We understand analysis and consultancy as a whole. Every one of our recommendations is always based on perfect knowledge of the initial state. According to the needs of the client we provide consultancy services for the entire PR area , or only for problematic parts.
- We will prepare a media analysis, audits of corporate communication, and a system of competition reporting. We will provide advisory services on issues of crisis communication, internal communication, product PR communication and social responsibility. We will help set a strategy for successful Media Relations, Media Lobbying and Public Affairs.
- In the market of businesses, media and personalities, we will find out who your ally and opponent is, what could be potential threats, and why. We will identify influential and pressure groups. We will show you the ways and possibilities to influence them.
- We participate in implementing our recommendations in practice and we share responsibility for the results.